Shapewear Bodysuit
Shapewear Bodysuit is a premium shapewear brand specializing in body-contouring bodysuits that help women look and feel confident in any outfit by providing seamless, breathable, all-day comfort.
Over View
The Problem
The brand’s existing ads were too polished and model-focused, failing to resonate with real customers who wanted proof that the shapewear worked in everyday life. As a result:
Ad engagement was dropping
Click-through rates were below industry benchmarks
Potential customers questioned the authenticity of the product
My Solution
✅ Strategy & Concept
Developed a UGC-style ad strategy with a relatable hook:
“See how I dropped a size instantly with this bodysuit…”Scripted a genuine testimonial-style storyline, showcasing how the product works in seconds
Focused on realistic pain points like bulges, comfort, and confidence
✅ Production & Editing
Sourced authentic user-style clips
Demonstrated “before and after” visuals side-by-side
Integrated close-up product features (smooth seams, breathable fabric)
Added powerful text overlays to emphasize benefits (e.g., “No rolling, no pinching”)
Used AI voiceover tools to speed up the scripting and narration
Optimized for TikTok and Facebook vertical formats
✅ Delivery & Testing
Delivered within 48 hours
Provided 2 ad variations for split testing
Included a quick revision round to match brand voice
The Results
🚀 3.8x ROAS compared to previous polished commercial-style creative
🚀 42% higher engagement rate
🚀 28% boost in add-to-carts
🚀 Faster creative turnaround enabling quicker testing cycles
Client Feedback
“Our customers finally saw themselves in our product — this authentic approach made a huge impact on our conversions!”