Narcissism Online Course
Healing After Narcissism is a specialized online course that empowers survivors of narcissistic abuse with tools, guided lessons, and a supportive community to rebuild confidence, set boundaries, and heal emotionally.
Over View
The Problem
The course’s existing video ads felt overly clinical and academic, missing the deep emotional resonance that survivors truly needed to trust the program. As a result:
Video watch-through rates were low
Ad engagement was poor
Many viewers felt disconnected from the brand’s message
High drop-off before clicking through to enroll
My Solution
✅ Strategy & Concept
Restructured the creative to focus on emotional storytelling
Developed a hook that spoke directly to the audience’s lived pain:
“Do you feel trapped in the cycle of self-blame?”Highlighted transformation stories from survivors to create empathy and hope
Emphasized a compassionate, supportive voice rather than a medical tone
✅ Production & Editing
Used authentic UGC-style interview clips with participants
Added soft, hopeful background music to build a sense of healing
Incorporated AI-powered scripting to make the voiceover more human and relatable
Featured on-screen text overlays with comforting, empathetic language
Optimized the edits for vertical TikTok and Facebook placements
✅ Delivery & Testing
Delivered within 48 hours
Provided 3 video variations for split testing
Included a rapid revision to match the brand’s voice and maintain trauma-informed language
The Results
🚀 2.9x ROAS over their previous campaign
🚀 55% increase in video completion rates
🚀 38% higher landing page click-through rate
🚀 Faster creative turnaround for test campaigns
Client Feedback
“These ads finally spoke to our audience in a compassionate way. The difference in trust and response has been incredible — we saw new enrollments almost immediately.”