CARBON FIBER INSOLES
Carbon Fiber Insole is an innovative performance insole brand designed for athletes who want to run faster, jump higher, and move with explosive energy thanks to its carbon-fiber kinetic rebound technology.
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The Problem
Carbon Fiber Insole had been running video ads showing their insoles, but they focused too much on static product images and brand features instead of demonstrating real performance benefits. As a result:
Viewers were not emotionally connecting with the product
Click-through rates were underperforming
Creative fatigue was setting in with repeated product photos
My Solution
✅ Strategy & Concept
Restructured the ad script to follow a problem-solution storyline
Integrated a relatable hook: “Tired of shoes that slow you down?”
Highlighted benefits within the first 3 seconds to capture attention
✅ Production & Editing
Used UGC-style visuals to build authenticity
Showcased dynamic before/after speed and jump demonstrations
Leveraged AI script tools to generate strong, emotion-driven voiceovers
Added engaging on-screen text with performance metrics
Optimized the aspect ratio and resolution for TikTok Spark Ads and Facebook Reels
✅ Delivery & Testing
Delivered within 48 hours
Provided 3 variations for split testing
Included quick-turn revisions to adapt to live performance
The Results
🚀 4.5x ROAS compared to previous static creative
🚀 32% increase in CTR
🚀 20% higher watch-through rate on TikTok
🚀 Faster creative turnaround (48 hours vs. their previous 1–2 weeks)
Client Feedback
“We never realized the power of showing our insoles in action so clearly. These edits made our audience believe in the product right away — massive difference!”